HI, I'M SARAH.
Product,
Strategy &
Operations
B2B & Enterprise SaaS · Product Leadership · Commercialisation
My career started across Operations, Commercial and Customer Experience before moving into Product, where I've spent the last several years building and scaling B2B and enterprise SaaS products.
That mix gives me a view of the problem from different sides: how the business creates value, how customers actually use the product, how operations work behind it, and what technology needs to enable.
PERSPECTIVES
01
I work where business problems become product problems.
Today, I lead SaaS product strategy and delivery, particularly where the problem crosses business, customer, operations and technology.
That can mean validating a new B2B opportunity, shaping an enterprise capability, improving an existing workflow, or figuring out how a complex operational process should work inside a product.
I look at the commercial value, customer problem, operational reality and technical constraints, then bring the right people together to decide what we should do.
As a leader, I care about giving people clarity, creating ownership, and keeping everyone focused on the outcome.
I'M A BIT OF A
Chaos Coordinator.
I tend to find myself in the middle of problems that cross teams, functions and priorities, making sense of the moving pieces, helping people make decisions, and getting things moving.
The interesting part is what happens behind the scenes.