Selected work
A collection of problems I've worked on across B2B and enterprise SaaS, Product strategy, operations and commercialisation, from building new products and capabilities to improving the systems customers already depend on.
01Expanded an established shipping SaaS platform into B2B, taking the opportunity from business case and product strategy through MVP, customer validation and commercialisation.
02Built the Product function from the ground up for a B2B logistics SaaS business, introducing discovery, validation, prioritisation and roadmap practices across enterprise and white-label products in four regions.
03Before I formally moved into Product, I was already doing the work through an enterprise CRM transformation supporting Customer Service across more than 40 branches.
04Adopted AI skills into the team's workflow to reduce repetitive research and writing while keeping human judgement focused on the work that actually needed it.
05Helped shape a new tourism experience around Chinese group travellers, designing the journey from hotel arrival through checkout and coordinating the teams needed to make it work.
06Built a duty-and-tax calculation capability that could apply different country rules to help customers understand costs before shipments reached their destination.
07Supported the ground-operations side of an aircraft introduction in London while the ground-handling vendor was changing at the same time.
08Worked across airline ground operations, safety, training and legal requirements to keep documentation and operational requirements in order.
09Built a logistics optimisation proof of concept from zero, combining route and space optimisation to explore how fewer and better-utilised truck movements could reduce carbon emissions.
Proof of concept · No production users yet
Some project details, figures and identifiers have been intentionally anonymised or generalised to respect confidentiality.