Things I've learned
the hard way.
I don't have a fixed playbook for every situation.
But after working across operations, commercial, customer, product and leadership roles, there are a few ideas I keep coming back to.
Question the request.
A request usually tells you what someone wants. It doesn't always tell you what they actually need.
Before deciding what to build, I want to understand what is happening, who is affected, and why solving it matters.
The first answer is rarely the real question.
SIGNALS → DECISIONS → DELIVERY → OUTCOMES → LEARNING → SIGNALS